Video: Why Bother Going Outside

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Sure with our technology today you could make the case that you don’t need to go see or do everything. You can simply experience it from your computer screen. But why should you?

In this video explorer Ben Saunders talks about why you should go outside and be out there more often. There are things you can’t experience just by watching someone else do them. And don’t just do the things that everyone else does. Take on a challenge and get moving! I couldn’t agree more.

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The Art of Asking

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What makes a crowd funding project successful? How do you connect with and audience? How do we move from asking customers to buy something to being apart of something? When does investing become more about fair trade than money?

These are all questions I ask when it comes to creating projects and getting people on board with them. It’s not just about begging and talking, it is about making a connection that’s deeper than surface interfacing. But that isn’t easy, it takes risks.

Watch the TED talk below with Amanda Palmer and perhaps you’ll learn something like I did.

Currently Reading: Drive

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What is it that drives you to reach a goal or complete a task? Is is a need like food, shelter, or companionship? Is it a reward like recognition, a material item, or an experience? Or is it something more, something intrinsic?

In the book: Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink, Pink explores what truly drives us to do the things that we do.

Pink questions whether or not being rewarded for a task is enough and if perhaps the rewards themselves are what hinder our work and ability to stay motivated.

The monkeys solved puzzles simply because they found it gratifying to solve puzzles. They enjoyed it. The joy of the task was its own reward.

There were two main studies in the beginning that I found really interesting. One was with monkeys. They gave to monkeys puzzles to solve and changes the variables of how they rewarded them. They found that they performed far getter when there was no reward involved then when there was.

In other experiment there were two group of subjects and they were told to solve certain puzzles. Group A was paid to do it while Group B was not. They found that with the introduction of payment for their work, Group A didn’t hold as much interest in the project a Group B.

So what does this mean? That although rewards are nice, if not done properly they can affect our joy for doing a things, or instinctive drive.

Take away:

This book was very interesting and kind of explains how doing what you love can somehow turn into something that you hate. In that moment when your third drive, passion, gets snuffed out due to a rewards based system suddenly you no longer feel the joy of it.

This is a good book for looking to understand what it is that drives you and makes you want to participate in things. From the standpoint of a boss it helps you understand the perspective of the employee and why certain rewards just don’t seem to hold as much weight as you thought they would.

Although this book has a lot of good information, it is a little dry and is sometimes hard to get through the writing. Another way to get the information that he is talking about is the video below:

Video: Your Body Language Shapes Who You Are

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What does our body language say about us? Is it really true that you can fake it till you make it? This video, Amy Cuddy, explorers what our body language means not to others, but ourselves. How does our body language shape how we feel and can we change our body to change how we feel. Take a look, this ended up being a really informative video.

Tips for a Better Promo Video

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As a filmmaker I get asked a lot about promotional videos. There is a lot that goes into creating one and not every one is the same. Here are some tips to keep in mind when creating a promotional video/trailer.

1. Keep is short

As they say time is money and attention spans are short. When you watch a commercial how long do you watch it until your attention is taken by something or someone else? Honestly it’s not long. Sometimes less than 30 seconds. 2 minutes at the most, 1 minute at best, and if you can get it down to 30 impactful seconds, even better. You want the full amount of your audience’s attention and not still be rambling when they are long gone.

2. Content is King

Is it informative, interesting, attention grabbing, and rememberable? Does it make you want to learn more or engage with the product? Would you tell other people about it? Take the Old Spice commercials. It is a product that has been selling for over 75 years but only recently has it really come to the for front due to great their great marketing campaign.

3. Sound

You know those old dubbed Japanese action films where the mouths are moving but the sound doesn’t seem to line up? Yeah, no good. Sure it’s nostalgic if you watch one of those movies but doesn’t really help if you are trying to sell a product today.

Also if you want to have music overlaid then make it something that fits the mood and won’t put the audience to sleep. If it is music with voice over, make sure you can still hear the voice.

4. Keep it Steady

If your camera shakes more than an actor on the Blair Witch project, there may be a problem. Keep the movement steady. Best way to do this? Hire a professional. Granted, I am a filmmaker, but even I wouldn’t do my own camera shots. They always come out bad if I do.

5. Know your Audience

Who are you trying to target and how do you get their interest. Axe body wash aims towards the younger generation while Dove campaigns for all women and signifies beauty at any age. Both work very well to get who they are targeting.

6. Stay on Budget

Too many ideas and not enough resources can cause big problems. You don’t need the biggest budget to have the biggest impact. As they say, less is more. Any BIG idea you have can always be made into a small more suitable one.

7. Plan Ahead

Know what you want to do ahead of time instead of just doing whatever comes to you. If you don’t plan it out it will show. Ever watch a commercial and scratch your head afterward and wonder “what were they thinking”. Yeah that comes from not planning ahead.

8. Have a Message

What is it that you want to say about your company or product? What do you ultimately want people to take away to remember you by. Dove wants you to know you will feel beautiful no matter who you are when you use their products. Chrysler wants you to know that there are hard-working behind their products. Hulu wants you to know that you can catch up on your favorite shows with them on any device. What do you want people to know about you?

Follow these tips and you will be on your way to a great promo video.

Image courtesy of kanate / FreeDigitalPhotos.net

Video: The case for collaborative consumption

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In conjunction with this weeks book review on What’s Mine is Yours here is the Ted Talk given by the author of the book, Rachel Botsman. What is presented here is the case study of what the book contains and how she came to write about it. Take a look, it’s pretty interesting and make sure you get the book.

A Conference Call in Real Life

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If you ever had a to do a conference call then this video is for you. This video captures what it is like perfectly minus the person with the screaming kids in the background or the person who isn’t even paying attention and is doing something else. Take a look and you’ll laugh because this is certainly true.

 

Video: How to be an Entrepreneur

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Saw this video a while ago and had to share it. To be your best you have to know your limitations and be willing to rely on other people to get you where you want to be. I definitely couldn’t have gotten to this point in my life without help.

To be an Entrepreneur it takes a lot more than just deciding you can do better than your current boss. it takes a lot of work and even if you are great at doing a certain task it doesn’t mean that you can run a business.

Take a look at this video and you will see what I am talking about.