Writing a blog or trying to create some sort of presence in social media isn’t easy and it doesn’t always come naturally. I have twitter, facebook pages, instagram, and the like but to say I have a presence on them is a stretch. I’m just not used to always tweeting my thoughts, taking snapshots (and certainly not selfies) at events, or posting content beyond a blog post.
It’s not always that I don’t want to do it, mostly that I forget and don’t really have a system in place to back it up.
Platform: Get Noticed in a Noisy Wold by Michael Hyatt
This a great book to get started with creating a lasting social media presence. The book has five parts in it get you on your way.
Part One: Start With Wow
This is all about creating a marketable product and making it big.
Part Two: Prepare to Launch
This is all about the preparation it takes to successfully launch your brand like the various social media sites available, profiles, staff, personal pictures, endorsements and such.
Part Three: Build Your Home Base
Learning how to use all social media sites so that they flow seamlessly with each other. A lot of this one is centered around creating a blog and great blog content.
Part Four: Expand Your Reach
This one is about how to understand Twitter, gaining more followers, learning how to get more traffic, and understanding what your current traffic means.
Part Five: Engage Your Tribe
How to get more interaction with people on your blog and eventually how to monetize it.
This book is all about attracting that audience, and turning on the brightest lights you can find, and building passionate loyalty so your audience stays with you through every line, every scene, every act. It’s not about ego or being the center of attention. It is about having something of value to others and finding the most powerful way of getting that message to other who can benefit from it.
Great aspects of this book:
I really liked how the chapters are structured. Most are no more than five pages which allows you to get through the material fast but also doesn’t make you feel bogged down with information so you can easily stop or come back to it later.
There is also great use of storytelling from the author’s life as well as successful people to keep things interesting. There is also a wealth of knowledge in it so you can use it again and again as a reference book. Reading it once definitely is not enough.
Keep in mind though that a lot of this information is basics and great for people starting out but if you are looking for something a little more advanced than this might not be for you. That being said I did find this book very helpful and I recommend reading it.